Friday, January 14, 2011

Elevator Pitch V1.0

“You’ve gone to live music at your local coffee shop, flirted with friends and coworkers, danced at clubs, even hung out in the produce aisle pretending you’re looking for the perfect melon. You are one of the millions of people who are just no good at meeting that special someone. You’ve heard that online dating is all the rage, but the idea of blind dates setup by computers leaves you slightly less than excited. What you are good at is mountain biking, or scuba diving, or knitting. Why meet awkwardly, matched one-on-one by some meet-market dating website when instead SeventhWheel.com will introduce you to whole groups of people you’ll like, all with shared interests, matched personalities, and even similar life styles. We’ll give you ways to communicate with this group, and organize events. If people leave your group we’ll help you find new people to join it. The best relationships grow out of circles of friends.”
Then I would conclude by cleverly tying the “circle of friends” concept somehow into the wheel motif that’s in the name Seventh Wheel, and you’d be sold. Anyways, this is the original idea, and the website has almost all the features to pull it off (event organization still pending). Here’s the hard truth though: if you build it they won’t come.

The truth is there are two big problems with this. The first is that a dating website is useless to any new users if there aren't enough existing users, especially one that promises to match you with whole groups of people in your area. The second is what I said before, simply having a website (even if it's the greatest website in the world) doesn't mean people will come to it.

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