Where are all the people?

I have a conundrum.

Roughly two years ago, discontentment with my job and a desire to fulfill a longtime dream led me to the exciting world of entrepreneurship. I had been thinking up ideas for a long time and had settled on a killer one. I had the skills to develop this idea, and plenty of examples of very similar ideas growing from tiny startups to very successful revenue powerhouses. I had very little money, but my idea required only skill and time, and then I would be raking in the money while I sat on a tropical beach all day.

So what about the time? Since I had no financing for this venture I had to keep my day job. My second son had been welcomed to this world a year before, so family filled most evenings and weekends. Filling in the cracks of time I managed to eke out a schedule that took my idea to a finished product in the “my wife is going to kill me for taking this long” span of two years.

This brings me to today, and my aforementioned conundrum. Where are all the people? I've spent two years building this great product; every spare minute I wasn’t working on it I was thinking about it. Why is nobody suddenly using what I’ve created and dumping money into my bank account while I sit on a tropical beach?

This is my original business strategy equation:

Tropical Beach + Money = My Skill * My Time

This is how I have now revised it:

Tropical Beach + Money = My Skill * My Time + x

What is x you ask? I have no idea, but after two years of hard work it’s time to find out.